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"Dickenson brilliantly shows the damage that the dominance of me in medicine can bring; her book can help restore the us that has been diminished in our embrace of personalized medicine." -- Daniel Callahan, cofounder and President Emeritus of The Hastings Center

Me Medicine vs We Medicine by Donna Dickenson

Me Medicine vs We Medicine

Personalized healthcare—or what the award-winning author Donna Dickenson calls "Me Medicine"—is radically transforming our longstanding "one-size-fits-all" model. Technologies such as direct-to-consumer genetic testing, pharmacogenetically developed therapies in cancer care, private umbilical cord blood banking, and neurocognitive enhancement claim to cater to an individual's specific biological character, and, in some cases, these technologies have shown powerful potential. Yet in others they have produced negligible or even negative results. Whatever is behind the rise of Me Medicine, it isn't just science. So why is Me Medicine rapidly edging out We Medicine, and how has our commitment to our collective health suffered as a result?

In her cogent, provocative analysis, Dickenson examines the economic and political factors fueling the Me Medicine phenomenon and explores how, over time, this paradigm shift in how we approach our health might damage our individual and collective well-being. Historically, the measures of "We Medicine," such as vaccination and investment in public-health infrastructure, have radically extended our life spans, and Dickenson argues we've lost sight of that truth in our enthusiasm for "Me Medicine."

Dickenson explores how personalized medicine illustrates capitalism's protean capacity for creating new products and markets where none existed before—and how this, rather than scientific plausibility, goes a long way toward explaining private umbilical cord blood banks and retail genetics. Drawing on the latest findings from leading scientists, social scientists, and political analysts, she critically examines four possible hypotheses driving our Me Medicine moment: a growing sense of threat; a wave of patient narcissism; corporate interests driving new niche markets; and the dominance of personal choice as a cultural value. She concludes with insights from political theory that emphasize a conception of the commons and the steps we can take to restore its value to modern biotechnology.

"Hands down, Dickenson is one of the most insightful contributors to law and medicine discourse. This book is a must read for everyone concerned about the future of biotechnology.' -- Michele Goodwin, editor of Baby Markets: Money and the Politics of Creating Families

Order from Amazon UK

Order from Amazon US

You can also order the book from www.cup.columbia.edu, price $29.95/£19.95 (hardback), with a discount of 30% if you enter the code MEMDIC, or $23/£16 in paperback

Now in paperback (Columbia)

© Donna Dickenson 2010
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